The biggest challenge of publishing industry is not about reaching out to your readers, but on who reaches there first and remains there. In recent years, on-going digital transformation has converged with the most severe economic downturn and new business models have become essential for survival. With new business models, you also need a new business mind-set. Pushing for position with new competitors - disruptive market entrants to tech-driven mammoths like Apple and Google, B2B publishers have to re-evaluate what it takes to fight and flourish.
Leading organizations are identifying innovative ways of incorporating social networking and other UGC (User-Generated Content) sites into their business model, using these for lead generation and content development.
B2B publishers still lack content protection. The lack of protection of their intellectual property on the internet is seen as a huge threat to their business model. After all, unique content it is their unique content which is attracting their customers to them.
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