Different Types of Opt-ins in Use:
Soft opt-in: Assumed consent based on previous interactions and organic contact.
Hard opt-in: Actively provided consent by an individual through a tick box or other consciously provided statement.
Single opt-in: One-fold confirmation of a user submitting personal details and giving consent for it to be used.
Double opt-in: The most secure two-fold confirmation process which includes single opt-in, followed up with a triggered email containing a link to confirm the details.
GDPR: The First Global Data Protection Law
What is it?
The General Data Protection Regulation (GDPR) [Regulation (EU) 2016/679] is the new data privacy regulation jointly proposed by the European Parliament, the Council of the European Union and European Commission, aiming to “strengthen and unify” data protection laws for individuals within the European Union.
The new regulation plans to replace the old Data Protection Directive [95/46/EC], which has been effective from 1995. The last date of implementation for EU Member States is 25th May, 2018.
Who will be the most affected?
GDPR applies to organizations...
Offering goods or services to EU citizens
Monitoring behaviors of EU data subjects
Holding or processing personal data of subjects residing in EU
The law applies to any company whose data processing concerns private data of EU data subjects, irrespective of the company's (processor or controller) location.
Why is it a Good Move for Your Business?
In an abundantly competitive digital market, customers are saturated with choices. In this era of big data, regulations like GDPR are necessary tools to disperse cluttering information and establish business connections that actually matter. GDPR is a win-win for both businesses and buyers.
With the new GDPR upgrade, finally the regulations will accommodate fresh ideas. Provisions within the law will allow B2B and B2C businesses to apply relevant and up-to-date marketing tactics and build valuable partnerships in the long run.