Are you worried about sending bulk emails from your official business email? Do you fear your email addresses getting blacklisted with primary email sending platforms such as Gmail or Microsoft Hotmail.
Fret Not. We’re going to discuss a detailed strategy to send bulk customer email messages without your email sending domain getting blacklisted by Gmail and other email service providers.
Once your domain gets blacklisted, you will see a sharp decline in your email performance. All your emails from your domain will start getting delivered to the promotions folder or even worse, the spam folder.
To avoid this, you need to understand and carefully side-step the traps that could snarl and drag down your email domain address into oblivion.
By avoiding these email traps, you can permanently save your email domain and ensure that all your messages are received in recipient inbox.
To achieve this, let’s see what could be currently going wrong with your email marketing campaigns.
How bulk messaging often goes terribly wrong?
Like everything else, there‘s usually only one way to get things right.
However, there could be umpteen numbers of ways where things could go wrong. It’s said that most small and medium business go-under because they aren’t able to penetrate into the market.
Bulk B2B email campaigns are an ideal way to manage these campaigns. But most businesses fail to achieve this objective.
For example, most marketers start with some random email lists that they got forwarded. Later, they try to run a campaign with a message that’s hardly thought-out telling the reader to buy right-now.
As you can imagine, the prospect isn’t much enticed to buy the product or service with these emails. Most people would instead mark those messages as spam.
After this, your emails get directly sent to the spam folder every time you try to message this prospect.
Instead of this wasteful exercise, you need to prioritize consistently inbox your email messages. This will help you manage and streamline all your marketing activities to a single channel.
In turn, it’ll make your marketing effort get higher visibility across the board.
In this situation, the marketers are looking at ways to make their communications engaging and less spammy consistently. Here are a few tips that could help your email get into the inbox of your prospect and initiate a purchasing decision.
What is email deliverability in practical terms and how you can improve it?
Ok, it’s time to talk about the elephant in the room, i.e. email deliverability.
The email deliverability is the rate of success of your emails getting delivered into your inbox. The rate of success is associated with your email sending domain or your email address. For example, if you’re using G-mail for sending emails, your deliverability will be associated with your email address.
And, the deliverability problem doesn’t just affect a single sending address. It affects your entire email sending domain.
The business of deliverability can even affect other people who’re sending emails from other email domains. For example, if [email protected] gets blacklisted, there’s a good chance that emails from [email protected] will also start going to the promotions or spam folder.
When your business email ID goes into the spam list, it means that you are missing out on critical personal correspondences that directly impact your sales bottom lines.
Now, let’s see why your emails are getting blacklisted in the first place.
When you email messages are not opened or deleted without opening, the email sending platforms such as Gmail interpret your emails as not being relevant to your users.
Once a certain number of Emails are blocked by the recipients, your future emails will first go to the promotions folder. If too many people are not responding to your emails, they’ll go the spam folder.
In simple terms, the deliverability problems in both bulk and personal emails are caused by emails that don’t get an ideal reception.
The threshold to mark these email as spam will depends on multiple factors. However, if your emails don’t get consistently good reception, it’s only the matter of time before you face issues with deliverability of your emails.
And, here is the practical ways to manage and improve your bounce rate that’ll help you send better email campaigns.
Email bounces – Types, causes and prevention
Let’s say that you’re managing a 50K subscriber email campaign. One of the most detrimental things that affect your campaign is the bounce rate of your email messages. In other words, your email messages aren’t received at your recipient email address.
“As the first rule of email marketing, you need to keep your email messages bounces within 2% with every email send.”
There are namely two types of email bounces – hard bounces and soft bounces.
A hard bounce is caused due to the email being invalid; this can be due to wrong email address or deletion of a particular email ID.(usually caused to an employee changing Job)
The second type of bounce is known as a soft bounce. The soft bounce is caused due to a setting in the business email domain.
A hard bounce means that you’ll never be able to reach a particular email ID again. On the other hand, a hard bounce leaves some possibility of reaching a prospect after a few days.
In the case of a hard bounce, your email service provider such as Mailchimp will immediately remove from your email list. In the case of soft bounce, you need to remove the email ID from your list manually.
Monitoring your Open Rates
I request you to do an activity right now!
Stop reading this blog and check the promotions folder in your Gmail.
You can see that you can see emails from multiple high profile people in your industry. You have subscribed to their email messages. But ultimately, you stopped following them, and those emails started going to the promotions folder.
If the visitor subscription were the only requirement, these emails would have been sent to your inbox. As you know, that isn’t the case. This means that you have grown less chance of emails getting visitor attention.
This also brings-down the overall deliverability rates of your email messages.
This could be resolved through monitoring the open rates of your emails. If your emails are getting delivered consistently, it merely means that your emails have high open rates.
Now, let me tell you how to consistently maintain consistently high open rates for your email messages.
This could be solved through monitoring your deliverability of your emails.
For example, let’s say out of a 100 you have 10 recipients who haven’t opened your email in the last three months. If you are removing those from your B2B email lists, there’s a good chance that you’ll be able to reach the remaining 90 and convert them into customers.
C. Segment your emails based on your industry
We have already discussed one of the main reasons for your emails getting blacklisted. It’s your emails not getting opened and read by the recipient.
Apart from different technical reasons, this may also be caused due to your emails being irrelevant to your recipients.
For example, if your emails are tailored towards dentists but a plumber receives it, then there won’t be much interest around the email.
Instead, you need to write and email dentists only receive that. For this, you need to build an email list of dentists.
This allows you the freedom and ability to craft an email that’s tailored to dentists and their clinical requirements.
Even if this doesn’t directly lead to a sale, a segmented email list will surely have better open rates and response rates.
This improved email interactions will enable you to hit the inbox of your targeted, segmented audience.
This requires you to create email lists based to a particular audience segment. This segment could be your target customer list such as Later, you can build the number of members in this email list to generate more visibility for the project.
In short, it’s very difficult to manage your email campaigns without triggering the spam filters in your Gmail and other leading email service providers.
To counter this, we need to make sure that your emails are getting higher engagement with your recipients. This is possible only through making it possible for the prospect to utilize direct opportunities for the prospect.
While there are multiple marketing channels at your fingertips, you need to consider cost and ROI to run your marketing processes. If you are looking to immediately discover the next big business opportunity, you can start by emailing us at [email protected] or directly calling us at 800-382-4081